A 3D animation on the Milan building: this is how Samsung announced the Galaxy Unpacked

“Open your world”: this is the message of Samsungwhich with a special 3D animation on its building in Milan announced the Galaxy Unpacked of 10 August. During the event, one of the most anticipated of the year for fans of the brand, new products will be unveiled and more: it will be a real dive into the technological innovation that distinguishes the Samsung devices of the Galaxy family. The announcement came through a 3D mapping projectionwhich took place on the Samsung Building located in via Mike Bongiorno 9, in Milan.

The video shown was just a taste of what Galaxy Lovers will be able to experience on August 10th. In fact, at the center of the event there will be technological experiences that aim to improve the everyday life of Samsung users. A way to reveal the new devices, but also and above all to be amazed at the opportunities that Galaxy technology offers for everyday life.

Samsung announces the Galaxy Unpacked with a screening in Milan and a collaboration with Madame

The teasing campaign, which started in Milan with the 3D projection, also involves the artist Madame, among the most listened to Italian singers on Spotify. It is no coincidence that the quote that appears on the billboards in Milan is from her: “The newspapers that will say? The promise of the year ”, taken from the text of the passage The promise of the year. The phrase also appears in the final part of the video projected on the Samsung Building.

Samsung is certainly not new to collaborating with high-profile artists for its own events. Unpacked has already seen a partnership with the hugely popular K-Pop band of BTS. In this specific case, the Korean group participated in the commercial of the “foldable video” of “Yet To Come”. The spot will be unveiled on August 10th, on the occasion of Galaxy Unpacked 2022.

The event will be broadcast on Samsung’s official website and on the brand’s YouTube channel on August 10, 2022, at 3:00 pm.