Ad blockers will become less effective with Google Chrome

Paris, France – January 27, 2017 : Man using a laptop and performing a search on the search engine google france

The future of ad blockers on Google Chrome is at stake. These applications may become less and less effective in the near future due to Google’s choice of eliminate support for Web Requesta function, used by ad blockers and essential to ensure complete operation.

Will Google Chrome and Firefox behave differently with ad blockers in the future?

This choice will become official in a few months, with the transition to new set of API Manifest v3 which will have the task of regulating the functioning of browser extensions. This decision by Google is bound to cause discussion. In the meantime, however, Mozilla has confirmed that Firefox will continue to support Web Request going, therefore, to reiterate how support for ad-blockers for the near future is guaranteed. Web Request is responsible for blocking or modifying HTTP requests.

In this way, therefore, ad-blockers have the possibility of identifying precisely the advertisements and can effectively block the tracking. The new Manifest v3 destruction set will give extensions less leeway and will lead browsers like Google Chrome to be less likely to block ads via an ad-blocker.

The world of browsers, therefore, could experience substantial changes over the next few years. Reducing the effectiveness of ad-blockers on Google Chrome could help Firefox grow in the future, in terms of users and usage on both mobile and desktop.