Adobe MAX: the event dedicated to creatives

Adobe MAX: the main planetary event dedicated to creatives has started. Accelerated by NVIDIA RTX GPUs, two powerful new masking capabilities powered by Artificial Intelligence – for Adobe Lightroom and Lightroom Classic – are on the way.

But it doesn’t stop there: Microsoft Surface Laptop Studio, HP ENVY 34 all-in-one and Asus ProArt Studiobook 16 OLED are close to launch and will therefore be available soon. New Lightroom features, the latest Studio laptops, and all other new features are supported by the NVIDIA Studio driver from October.

Adobe MAX: a very high level of enthusiasm

Between innovative features at all levels and exceptional shows for the announcement of being, the show has kept constant its level of “excitement” and hype going from Adobe Creative Cloud to Adobe Premiere, without forgetting Adobe Lightroom and Lightroom Classic.

Between masks, “isolation” of the subjects, detailed captures, displays of skylines and much more, nothing seems to have been left to chance: creativity will therefore enter a new era.

The focus on 3D

And pay attention to 3D. In fact, earlier this year, Adobe completed a release of the Substance 3D collection, which includes Stager, Sampler, Designer and Painter. Adobe Substance 3D Stager simplifies the staging of 3D sequences for shot and product generation. Exclusive Ray Tracing – with NVIDIA RTX acceleration – delivers cleaner, sharper graphics in the window and quickly speeds up the rendering of photorealistic interactive images, up to 11x faster than a single CPU.

However, the agenda doesn’t stop there. In fact, from 8 to 11 November next, other major Studio appointments at NVIDIA’s GTC will be scheduled: an opportunity to increase your personal baggage and unleash your creativity even more.