Amazon Alexa recommends wine: a digital sommelier

Here comes ‘Perfect Wine’, Alexa’s Skill that recommends the best bottles of the Italian wineries Marchesi Frescobaldi, Marchesi Antinori and Terra Morett. Amazon Alexa is through and through in a digital sommelier!

Italy, a country with a unique food and wine culture in the world, has made Italians great wine lovers. Renowned labels of the highest quality, accompanied by a multitude of possibilities thanks to the wealth of territories, grape varieties and cellars, from north to south. Knowing how to harmonize the taste of food with that of wine aims to enhance the qualities of both, but it’s not always easy to find your way around with so many options. With the ‘Perfect Wine’ Skill, Amazon guides Alexa users in Italy, in a simple and intuitive way, in choosing the best bottle to buy, based on the occasion and the food pairing.

Amazon Alexa: a digital sommelier

From today you can let yourself be advised by Alexa, the ideal assistant to quickly and funly choose the right wine for every situation. Thanks to the new ‘Perfect Wine’ Skill, which recommends the labels of famous Italian companies in the wine world, such as Marchesi Frescobaldi, Marchesi Antinori and Terra Moretti, Alexa users will have a wine expert always ready to give the right suggestion based on the occasion to celebrate, your tastes, needs and desires of the palate.

To get advice from Alexa just say “Alexa, open Perfect Wine”, and then let yourself be guided through the world of wine filtering the options according to your preferences, such as a special occasion, a romantic evening, an aperitif with friends, a business dinner, or Italy at the Europeans, but also based on price and food pairing, up to find the ideal wine. Alexa, therefore, will share all the information about the chosen wine directly on the device screen Echo Show, on the Alexa App and via email.

Not just orders, but also advice

Furthermore, when users have become familiar with the new Alexa Skill, discovering its full potential, they will be able to ask more direct and complex questions. Just ask, for example, “Alexa, recommend a wine for a romantic dinner with a maximum price of twenty euros“Or” Alexa, suggest me a wine for an aperitif with friends “, in order to speed up and optimize the search.

White or red, still or wavy, with strong tannins, ready to drink or long aging. Not only will you be able to buy the perfect bottle for any occasion, but you can also taste the excellence of Made in Italy and experience wines never tried before. For users who let themselves be advised by Alexa, the world of wine will have no more secrets. This initiative confirms Amazon’s continued attention to its customers, who on Amazon.it can choose from thousands of Italian and foreign wine labels for all price ranges, to which a new selection from small and large wineries is added every day.

Customers can discover their favorite wines thanks to the wealth of product information and reviews from other customers. Prime customers benefit from fast and free shipping even for a single bottle, with no spending limits to be reached. Non-Prime customers can receive free shipping with a minimum order of 29 €.

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