Apple: Developing App Tracking Transparency wasn’t easy

The system App Tracking Transparency di Apple has done and continues to discuss. The development of this solution, which protects user privacy by creating many problems for digital advertising services, has created quite a few discussions within Apple itself with some managers who were not convinced of the project.

The development of App Tracking Transparency was characterized by conflicts between Apple’s managers

Apple’s anti-tracking system, App Tracking Transparency, allows users to decide whether an app can track them on other apps or websites. This is a feature that allows users to protect their privacy as much as possible, avoiding or reducing tracking. A report di The Information he clarified not all of Apple’s managers were on the same line in developing the anti-tracking system. The point where to push this system has, for a long time, been at the center of the discussions among the managers of the Cupertino house.

A system developed in a few months

The idea of ​​developing App Tracking Transparency would have been born, in its final form, in 2019 on the push of Craig Federighi, Apple’s current senior vice president of Software Engineering. Initially, the goal of the project was to create an anti-tracking system for all apps. Subsequently, we moved on to a more detailed system that allows users to block the tracking for each individual app, choosing from time to time.

The development of App Tracking Transparency took about 9 monthsi with Federighi’s team who have been in constant contact with Apple’s legal team to avoid problems with regulators.