Avaya monitors the movements of Santa’s sleigh: the charity initiative

Avaya is the global leader for improving and simplifying communications and collaboration and has introduced an exciting Christmas initiative: with its contact center solutions, children and adults from all over the world can follow Santa Claus as he visits their city during his journey on Christmas Eve. It is a’charity initiative which in 2021 saw 500 volunteers, including Avaya employees, answer more than 53,000 calls (more than double that of 2020) in 20 hours.

Avaya and US NORAD

Il North American Aerospace Defense Command (NORAD) in the USA uses this type of Contact Center solutions from Avaya for Tracking Santa’s movements.

NORAD uses a solution of contact center on-premise reliable and secure to communicate in real time with millions of children of all ages who want to know where is the sled of Santa while they are waiting for the gifts in their homes.

Avaya and the NORAD Tracks Santa website

Nearly 9 million Amazon users have asked, “Hey, Alexa. Where is Santa Claus?” and more than 44,000 OnStar subscribers have asked to track Santa Claus. For this reason, the NORAD Tracks Santa website was created, available in eight languages ​​and visited by more than 14 million users.

The NORAD call center will be virtual to allow volunteers to take as many calls as possible and will be active from December 24th until noon on the 25th. Unfortunately not everyone will be able to get in touch with the call centre: for this reason you will receive a update registered on the position of Santa Claus.

On the NORAD Tracks Santa website you can also admire the Santa Claus village to the North Pole, and there’s also a holiday countdown, games, movies, holiday music, a web shop, and more.