BMW Group presents the #ElectrifYou traveling event

The BMW Group #ElectrifYou touring event kicks off. The Bavarian company, after the interest registered last year in electric mobility, kicks off the new traveling event that aims to raise awareness of electric mobility. Furthermore, with #ElectrifYou, the BMW Group aims to promote its strategy in terms of sustainability and reduction of emissions into the atmosphere thanks to the potential of electrification.

The traveling event kicks off #ElectrifYou at BMW Group

This weekend kicks off the BMW Group #ElectrifYou traveling event. This event will offer participants the opportunity to discover the electric and sustainable mobility that the Bavarian company has been working on for some time. For more information on the new traveling event you can follow the official site.

During the stages of the event it will be possible to request test drive, to try out BMW’s electrified models. Potential buyers will be able to discover all the details of the company’s zero-emission and plug-in hybrid models. Also noteworthy is the possibility to participate in a competition that is up for grabs una e-bike BMW Active Hybrid.

The calendar of the initiative

Here is the calendar of events for #ElectrifYou already made official. More dates could be added over the next few months, the company said.

• BARI – Via Argiro Saturday 11 and Sunday 12 September from 10 to 19
• TORINO – Via Roma / ang. Via B.Buozzi Saturday 9 and Sunday 10 October from 10 to 19
• ROMA – Largo del Lombardi Saturday 20 and Sunday 21 November from 10 to 19
• MILANO – Piazza Gae Aulenti Saturday 27 and Sunday 28 November from 10 to 19