Euronics: the group joins the OIES project

Euronics joins the Italian Esports Observatory, the work of the OIES continues to bring more value to the Italian Esports market

The leading group in the distribution of household appliances and electronics joins theGEES. The first B2B networking and information platform for sector stakeholders confirms that it is the central pivot in the Italian growth of Esports. Euronics confirms the attention to the gaming world and to a generation in constant evolution. Already in 2019 and 2020 the group had closed an agreement with ESL, the largest Esports event organization company. Furthermore, in 2020, Euronics was also a sponsor of the Intel Extreme Masters, the most important global event in the sector. Euronics, therefore, wants to continue to position itself in this highly synergistic area with its business, and with the agreement with the OIES it will be able to count on a privileged point of view.

Euronics and OIES: an agreement to further enhance the Italian export market

The entry of an important brand like Euronics confirms the trend of brands wanting to invest in a market that is rapidly growing both in terms of popularity and engagement. The ultimate goal, of course, is to intercept the so-called generation Z, which shows considerable interest in the world of Gaming. The OIES, for its part, is increasingly confirmed as an entity capable of offering companies the services necessary to optimize and target investments in the sector.

We believe that Esports represent a strategic reality for our company, because it allows us to dialogue with an extremely dynamic community, not always understood and valued in its great socialization capacity, capturing its constant stimuli in terms of both lifestyle and use of technology. . Participating in the Italian Esports Observatory will allow us to grasp new trends and develop innovative ways of communicating and relating with customers. It will be a precious partnership to further grow in Gaming and IT, as well as to better finalize the activities under development in this area.

These are the words of Daniela Ghindoli, Chief Marketing Officer of Euronics. Then followed by those of Luigi Caputo and Enrico Gelfi, founders of the Observatory, who confirm that Euronics joining the OIES is a very important signal for the Italian Esports sector.

These were the latest news related to the Esport world. Let us know what you think and you are particularly attentive to the world of electronic sports. Stay tuned to TechGameWorld.com for all the news from the gaming world and beyond. If you want to buy video games at a discounted price, take a look at the Instant Gaming catalog.