EA SPORTS FIFA 22 Challenge powered by Adidas pairs professional footballers with some of the best FIFA players in the world on the virtual pitch. During this one-day event, competitors will team up and represent Team EA and Team Adidas in a series of knockout rounds.
Tune in to the official EA SPORTS FIFA esports Twitch and YouTube channels on Thursday 21 October at 8pm as some of Europe’s best talent take off their boots to wield controllers including:
EA team
Adidas team
A precursor to the FIFA 22 Global Series (FGS 22), the FIFA 22 Challenge marks the first EA-authorized FIFA 22 competition, which will showcase the 2-vs.-2 competition, a new format that will become a pillar throughout the FGS 22 season.
The event will feature a full rewards program for spectators, providing them with the opportunity to earn exclusive customization items and FGS Tokens, for tuning in. Depending on the time spent watching, viewers who link their Twitch and EA accounts will be rewarded with in-game items, such as an Adidas 99 kit, Adidas 99 Stadium Dressing, Team Gullit badge and kit, DUX Gaming, FGS tokens, which can be exchanged for packs.
Additionally, EA will reveal a new FIFA Ultimate Team content update in collaboration with Adidas coming in November. Last year’s edition attracted an average audience per minute of 254,057 with a total viewing time of 1,024,696 hours.
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