Haier presents the Milan Experience Design Center

On the occasion of the Milan Design Week 2021 the debut of the Milan Experience Design Center (MED) di Haier. It is a multidisciplinary and multicultural team that goes from design research and strategy to industrial design through interaction design. At the helm of the Haier team is Federico Ferretti, designer with over 20 years of experience gained in large multinationals and in the main consulting firms for design innovation.

Haier’s Milan Experience Design Center debuts

The Milan Experience Design Center (MED) di Haier is a multidisciplinary and multicultural team that joins H.aier Global Design Network. It is a design team among the most awarded in the world with 240 members and 8 offices worldwide. Leading the team is there Federico Ferretti, design with over 20 years of experience.

The Haier team is made up of 15 members of 6 different nationalities with an average age of 31 and will be based in a dedicated space at the Haier Europe headquarters in Brugherio (MB). From this space, the team will follow and supervise the entire design process.

Ferretti’s comment

Federico Ferretti, leader of Haier’s Milan Experience Design Center, declares: “For MED, every single product is a service waiting to happen and a brand promise to keep.. Iour goal, and the reason why we were born, is to evolve the concept of ‘designing for’ towards ‘designing with’ and designing and facilitating the entire relationship with the consumer who becomes co-author of our product ecosystems and services “.