Adam Mosseri, CEO of Instagram, has just announced a feature that could revolutionize social media: subscriptions for creators. Here’s how they will work.
A little while ago the CEO of Instagram, Adam Mosseri, posted a video on the his Twitter profile. Just over a minute and a half for an announcement that might revolutionize the most famous photographic social network on the planet. Mosseri has in fact announced that this week the possibility of subscribe to your favorite creators. Subscribers and content creators will have three different unique features at their disposal.
“Creators live off their content, and that should never be taken for granted. That’s why we are introducing a number of features to allow them to earn revenue, and earn from the content they create. “
The CEO then went on to explain how subscriptions for Instagram creators will work, which will consist of three important innovations:
Mosseri explained that testing for the new features will begin this week in the United States. Like all Instagram tests, this one will be reserved for a small group of creators. We can therefore expect the subscription functionality to arrive definitively and globally in the coming months.
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