Instagram Reels arrive on Facebook

Just over a month ago, Facebook launched a test to welcome Instagram Reels in its main App. And now the company has announced the official launch of the feature on Facebook for US users. In this way, creators will be able to expand their audience and strengthen their community by using the Reels function even outside of Instagram. Let’s go find out something more.

Instagram Reels on Facebook, a useful function for creators (and not only)

These days Facebook has announced the launch of Reels on its main application in the United States, thus making creators happy who want to expand their following. As reported by the same platform, in fact, this function will allow gain new followers through a dedicated News Feed, in which users will discover new Reels based on their interests. Furthermore, it will be possible to share Reels within Facebook Groups, so as to interact in a new way with the members who are part of it.

Credits: Facebook

And as if that weren’t enough, a small group of creators now have the ability to share their Instagram Reels on Facebook. For the moment, this is an option in the testing phase, but it is not certain that the platform will not make it available for its users in the short term. There extended reach on both apps It would thus allow Facebook to get the better of a competitor like TikTok, which however boasts a well-established monetization system. But Zuckerberg’s platform seems intent on competing on equal terms. Precisely for this reason, he announced a “Reels Play”, a bonus program for its creators.

Reels Play, the new monetization program for creators

“As part of our commitment to invest over $ 1 billion for creators through 2022, we’re also offering a new bonus program to help them earn money when people look at their Reels. The “Reels Play” bonus pays creators based on the performance of their Reels, and will be available on both Facebook and Instagram. After seeing creators welcome Instagram Reels’ summer bonus, we hope this new bonus will allow more creators to make money from their content ”. So Facebook unveiled its monetization plan to attract creators to its platforms.

The company’s goal is clearly to win over users by offering them huge visibility on the apps owned by him. “The ‘Reels Play’ program will pay a bonus to Facebook creators whose Reels get at least 1000 views over a 30-day period on Facebook.” For the moment, however, access to the program is valid only your invite. Invited creators will be notified in the Facebook App and Creator Studio, and will be able to register for the initiative to find out more. By doing so, Zuckerberg’s company hopes to attract more and more users to its platforms, taking them away from TikTok. But will it work?