We Are Social presented “Digital 2023”, the annual report that explores data on the digital and social scenario. Not only that, but also the changes in the use of the Internet, in Italy and around the world, created in collaboration with Meltwater.
According to the data recorded in our country, Internet use drops, returning to pre-pandemic levels. The Italians almost pass 6 hours a day online, down 4% (minus 15 minutes). Opposite scenario instead as regards the use of social channelspeople spend in fact almost 2 hours on a daily basis on the various platforms. That’s a third of total time spent online, up from the previous year.
And what are the main reasons why people access social networks and participate in online conversations? Mainly to keep informed (48%), to entertain oneself (46%) and to keep in touch with others (45%), but not only. 30% of Italians use them to find inspiration on things to do and 22% to find products to buy. And when it comes to looking for information on brands of interest, social networks are the preferred channel for 59% of people to do so.
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