jaguar land rover nvidia together for autonomous driving

Luxurious, electric and now also self-driving? This is what appears from the joint announcement by Jaguar Land Rover and Nvidia that they have signed an agreement which foresees the use of the chip giant’s Drive platform in the cars of the British brand starting in 2025.

Together, the two companies will develop a wide range of functions in the field of active safety, driving support, parking assistance and, above all, autonomous driving.

All of these solutions will be based on NVDIA Drive Hyperion, which includes NVIDIA Drive Orin, Drive AV and Drive IX features and more. NVDIA Drive Orin will be the brain of the vehicle’s artificial intelligence (AI) and Drive Hyperion will be the sensor or central nervous system.

The collaboration between NVIDA and Jaguar Land Rover also includes the creation of ad hoc data centers

NVIDIA and Jaguar Land Rover are also setting up internal data centers that will rely on the solution NVIDIA DGX for building and training artificial intelligence models. They will also use the software Drive Sim on NVIDIA Omniverse for accurate physical simulations in real time.

The software created by Jaguar Land Rover will provide functionality, as well as end-to-end verification and validation that will enable innovation support and continuous autonomous driving capabilities through over-the-air updates.

Jensen Huang CEO and founder of NVIDIA and Thierry Bolloré, CEO of Jaguar Land Rover

Thierry Bolloré, CEO of Jaguar Land Rover, said: “Collaborating and sharing knowledge with industry leader NVIDIA is essential to realizing our Reimagine strategy, setting new benchmarks in quality, technology and sustainability. Jaguar Land Rover will become the manufacturer of the world’s most desirable luxury vehicles and services for the most demanding customers. Our long-term strategic partnership with NVIDIA will open up enormous potential for our future vehicles as the company continues its transformation into a truly global digital powerhouse. ”

On the same wavelength the CEO and founder of NVIDIA Jensen Huang, who stated: “The new generation cars will transform the automotive into one of the largest and most advanced technological industries. Fleets of software-defined programmable cars will offer new functionality and services for the life of vehicles. We are thrilled to partner with Jaguar Land Rover to reinvent the future of transportation and create the most advanced cars. ”