Jamiroquai also arrive on the metaverse The Sandbox and bring with them an avalanche of funk

The expansion of The Sandboxone of the most popular metaverses in the world, which today announces its collaboration with i Jamiroquai. The historic British band led by Jay Kay then lands on the decentralized world thanks to a collaboration with Bravado, the division of Universal Music Group that manages the licensed merchandising.

The Sandbox welcomes Jamiroquai

The band certainly needs no introduction: chart hits, more than 27 million records sold worldwide, a Grammy Award and global tours for a project that celebrates its 30-year career this year. However, their third album Traveling Without Moving, received a Guinness World Record as the best-selling funk album in history.

Jamiroquai has always been a forward-looking band with a super social calling: creating a LAND where everyone can come together in The Sandbox to enjoy some funk, freedom and fashion will provide a new space to digitally connect with our fans and with those who love music, ”explains the band’s spokesperson. “We can’t wait for more information, but for now we can only say that Jay Kay’s hats will definitely be part of our journey together.”

To celebrate the announcement of this collaboration, The Sandbox has released a short teaser inspired by the Virtual Insanity video clip.

The Sandbox thus expands its vast network of collaborations, after having already formalized partnerships with Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, The Smurfs, Care Bears, Atari, ZEPETO and CryptoKitties. In short, music and pop culture.

“It is an honor for us to welcome Jamiroquai to The Sandbox.” Sebastien said Borget, COO and co-founder of The Sandbox. “This collaboration joins other similar collaborations with artists such as Snoop Dogg, BLOND: ISH and Deadmau5 or with music labels such as Warner Music Group. We are thrilled to make The Sandbox a place where artists can connect with their fans in a direct and genuine way ”.

Finally, to celebrate the partnership between Jamiroquai and The Sandbox, a special merchandising collection will be available on the band’s official store. This includes includes a limited edition t-shirt and keychain.