After enchanting live fans, LEGO Technic McLaren Senna GTR it also virtually warms up the engines Asphalt 9: Legends. The video game franchise, which has just passed one billion downloads, until October 30th it can be used to seek pole position and win in the car. In a truly unique event of its kind.
A really interesting three-way collaboration. On one side LEGO, on the other McLaren Automotive and now also Gameloft for brands. Thus the supercar made with the historic LEGO blocks also arrives in the world of video games. And it allows all fans and the best players of Asphalt 9: Legends to participate in the first ever event of LEGO Technic McLaren Grand Prix in an Asphalt game.
If you can make it through the complicated qualifying rounds, you can fight to enter the hard-fought final rounds, which will be held from 22 to 31 October. At the end of the race, only nine lucky winners will be able to win the LEGO Technic McLaren Senna GTR set, as well as many in-game prizes. You can participate both on mobile than on Nintendo Switch e PC.
The gamified version of the LEGO Technic McLaren Senna has 830 pieces recreated digitally. Including the V8 engine, pistons. In total, they were used over 160 thousand digital triangles. In short, the typical attention to detail of LEGO is also seen in Asphalt 9: Legends.
Niels Henrik Horsted, LEGO Technic Product Manager of the LEGO Group explains: “We are always looking for new ways to offer our fans the LEGO Technic play experience. This collaboration gives our fans the chance to get behind the wheel of this one-of-a-kind model and take it for a spin. When we designed the LEGO Technic McLaren Senna GTR we pushed ourselves to the limit to do justice to McLaren Automotive’s engineering excellence and are thrilled to be able to virtually replicate it in such a great way with Gameloft. We can’t wait to see our fans on the track! “
Alexandre tan, Gameloft’s SVP Brand Partnerships & Advertising, comments: “We are thrilled to partner with the LEGO Group and McLaren Automotive to offer gamers and fans a new way to experience one of the most prestigious and famous supercars – albeit in digital form!”
Also Gareth DunsmoreMcLaren Automotive Marketing Manager is thrilled with the collaboration. “With this collaboration between McLaren Automotive, the LEGO Group and Gameloft, we are very happy to offer fans of supercars, racing and McLaren a new way to experience and share the thrill of driving our McLaren Senna GTR ultimate racer, in its LEGO® Technic ™ form: an incredible play experience, with the chance to win great prizes too! “
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