Lucca Comics & Games and Intesa Sanpaolo launch Comics & Games Factory

Through a press release, Lucca Comics & Games and Intesa Sanpaolo announced a new collaboration from which Comics & Games Factory was born: let’s find out all the details together

While waiting for the next edition, Lucca Comics & Games, in collaboration with Intesa Sanpaolo, has unveiled one of the most important innovations of this 2022 which has now reached the middle of its life cycle. The Comics & Games Factory project is a call for ideas promoted by Lucca Crea srl ​​and Lucca Comics & Games, with the exclusive partnership of the banking group. Always oriented towards dialogue with the younger audience, the new reality intends to stimulate initiatives and entrepreneurial projects under 35, within the four sectors that represent the beating heart of Lucca Comics & Games: eSports, videogames, content creation and web comics or webtoon. The goal is to identify and reward the most innovative ideas, capable of generating a socio-cultural impact and new job opportunities.

Thanks to the renewed partnership with Intesa Sanpaolo, alongside Lucca Comics & Games since 2017, the common attention to the interests and dreams of the new generations, allows talented young people not only to express their inspiration, but also to consolidate their creative idea of ​​a professional project. Ambassadors of the initiative are the most important Italian streamer and content creator, Sara “Kurolily” Stefanizzi and Mario Moroni, podcaster, digital entrepreneur and startup expert. Emanuele Vietina, General Manager of Lucca Comics & Games, commented:

We are delighted today to announce another outstanding initiative in our active talent support portfolio: the Comics & Games Factory. For years we have been planning, side by side with the main publishers, opportunities for entry into the world of creative professions and today we are here to do so with Intesa Sanpaolo with whom we have been walking hand in hand for years, united by a common vision and values. This Factory is aimed at young creatives, to give them the opportunity to tell their ideas and understand how to make them happen. To the talent must be added concreteness and planning, we are proud to have involved some of the leading Italian professionals of the Creative Industries in the coaching paths and in the jury board. Workshops, lessons, and heart-pounding pitch… we can’t wait to leave the Lucca Comics & Games stage to the participants to turn their creativity into a profession.

Comics & Games Factory: a great opportunity for young talents

A jury of experts will select the best projects that will be presented in the Intesa Sanpaolo area during the next edition of Lucca Comics & Games (from 28 October to 1 November). Claudia Vassena, Intesa Sanpaolo Digital Retail Sales & Marketing Manager, commented:

“The world of comics and gaming embraces the passions of multiple generations. This is why we have been supporting the friends of Lucca Comics & Games for years. Innovation, digitization and creative thinking are at the heart of this world. Being a driving force behind it is a source of great satisfaction for Intesa Sanpaolo. Just as it is a priority for us to be alongside the new generations in making important choices, to finance their studies, to purchase their first home, offering training and employment opportunities to initiate young people into the world of work. Also in our selections, among other things, creativity is a highly appreciated factor.

During the days of the event, the Intesa Sanpaolo area, in which the Comics & Games Factory will be the protagonist, will also host a series of meetings dedicated to the theme of innovation with various guests, including Pow3r and Anna Franini. All information on how to participate can be found on the official website of the initiative. Let us know what you think below in the comments, we will continue to keep you updated with all the news, guides and reviews on videogame and tech! And if you are interested in game keys at advantageous prices, we recommend that you take a look at the InstantGaming catalog!