McLaren Racing and Medallia announce a new partnership

Daniel Ricciardo, McLaren MCL35M head on

McLaren Racing has announced a new partnership with Medallia, a world leader in experience management. Medallia will be Official Feedback Partner of the team for the 2022 Formula 1 season. The partnership aims to ensure an improvement in the experience of the team’s fans and racing team.

McLaren and Medallia announce a partnership

Starting with the last United States GP, Medallia started using a suite of software solutions designed for capture the signals and feedback from fans and the racing team. In this way, the team will receive useful information for next season. Note that Medallia will also sponsor McLaren Racing with the branding that will be affixed to the top of the racing car chassis this season. Furthermore, from 2022, the brand will be on the rear wing and on the helmets of the pit crews.

The comment of the protagonists

Leslie Stretch, president and CEO of Medallia, comments, “McLaren has been pushing the boundaries of racing and the use of technology since 1963. We are therefore proud to support this company as an official feedback partner of McLaren Racing and to help them gain insights to deliver. world-class experiences for both fans and staff “. Zak Brown, CEO of McLaren Racing, comments the start of this new partnership: “This partnership will bring our skills in managing the experiences of fans and the McLaren Racing team to a higher level”