Mercedes-Benz offers a new key to enter the universe of the Star, in a simple and immediate way. Thanks to the new Skill ‘Mercedes-Benz‘available on Alexathe voice assistant of Amazon, you can search for the nearest dealership, book a test drive or request a quote via Alexa. A new touch point that integrates with existing ones and makes the customer journey even more engaging. To activate the interaction with the voice assistant and use the functions offered by the skill, simply say the command: “Alexa, start Mercedes-Benz”.
The synergy between physical and digital experience represents a fundamental element of the Best Customer Experience 4.0 and allows you to establish a seamless relationship with customers, with a high level of loyalty. As part of this strategy, fans of the Star can now count on a new gateway to get in touch with the Brand. The new Alexa ‘Mercedes-Benz’ Skill allows you to book a test drive, request a quote or search for a dealership, through a set of simple assisted voice journeys.
“This new functionality is an example of how digital tools, integrated with the physical experience, increasingly represent a strategic element of the customer journey,” said Alessia Argento Digital Customer Journey Manager of Mercedes-Benz Italy. “They allow us to intercept a young audience and at the same time to generate sales opportunities to be made available to our network through innovative and dynamic loyalty and conquest tools.”
To access this new skill, any device with Alexa integration is sufficient. To activate the interaction with the voice assistant and open the functions offered by the Skill, just say the command: “Alexa, start Mercedes-Benz”. In the next steps, you can ask Alexa to search for the nearest dealership, book a test drive or request a quote.
Alexa will then ask the user for permission to use the data necessary to process the request and provide the response. Within a few hours, the Mercedes-Benz Customer Contact Center will contact the user, collecting the information needed to forward the request to the Dealer.
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