Meta unplugs Facebook Live Shopping

Less than two years after its debut, Meta he decided to permanently close its function of Live Shopping su Facebook. The announcement comes directly from the company through a post published on its official website. According to what has been revealed, the service will stop working as of October 1, 2022. Let’s find out all the details together.

Goodbye Facebook Live Shopping

As of October 1, users they will no longer be able to host events Facebook Live Shopping new or scheduled. Facebook Live it will continue to workbut it will no longer be possible create product playlists o tag products in Facebook Live videos. In the official post, Meta stated:

“As consumer viewing behaviors are shifting towards short-lived videos, we have therefore decided to shift our focus to Reels on Facebook and Instagram.” Also in the post Meta suggests users to try to tag products in Reel on Instagram as a possible replacement.

After some trials and beta tests, Facebook made it available shopping in livestream in November 2020. Live Shopping Fridays they were then added in May 2021, offering demonstrations, tutorial and other videos from retailers such as Abercrombie & Fitch, Bobbi Brown Cosmetics and Clinique.

According to Metathe shopping segments shot previously can be preserved: all you have to do is download them on the your profile o in Creator Studio. Meta’s announcement comes a few weeks after TikTok decided to abandon the project to expand its live e-commerce initiative, TikTok Shopin the United States and continental Europe.

And you, have you ever used Facebook Live Shopping?

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