Microsoft launches Original by design campaign with Surface Pro 8

Microsoft presents in Italy the new Original by design campaign starring the Surface Pro 8. The campaign in question aims to tell the story of commitment, successes and results achieved also thanks to the support of technology. In Italy, the campaign dedicated to the Surface Pro 8 has an exceptional testimonial: Marco Belinelli. The campaign debuts with a first promotional video.

The international Original by design campaign dedicated to the Surface Pro 8 arrives in Italy

Countryside Original by design arrives in Italy. The new initiative dedicated to Surface Pro 8 focuses on sport as the perfect playground to develop the project and tell how technology can assist in achieving great results and successes. The testimonial of the campaign in Italy is Marco Belinelli, captain of Virtus Segafredo Bologna. The video, attached below, is set in the suggestive Virtus Segafredo Arena. The new Original by design campaign started on the athlete’s social channels and on those of Microsoft. Here is the video:

The company comment

Lorenza Poletto, Surface Category Lead, says: “Microsoft’s mission is to empower every person and organization to get the most out of it. We design high-performance devices that support your productivity but, at the same time, keep users’ need to be more and more creative, original and unique. For this reason, we have decided to create the Original by design campaign in Italy too, a real visual manifesto of our mission. It is an honor for us to have Marco Belinelli as testimonial, the authentic face of sporting talent, who interpreted the concept of the campaign showing “on the field” how much the Surface devices are of support to achieve one’s goals, before, after and during a decisive match. “