Motorola announces partnership with PANTONE at Milan Fashion Week 2022

Technology and fashion, a combination of design, technique but above all color, as confirmed by new partnership between PANTONE and Motorola. Indeed, PANTONE, in the frame of Milan Fashion Week 2022, celebrated the Very Peri, the PANTONE color of the year. For the occasion, the Very Pery Party was held on Friday 23 September, hosted by Spazio Lenovo in Corso Matteotti, with which the recent partnership with the popular mobile phone brand was consolidated.

The Very Peri Party hosted several personalities from the entertainment world, such as Elenoire Casalegno, Helen Hidding, Tommaso Zorzi and the influencer Ludovica Pagani, former brand ambassador. Also present the tik toker Marta Di Muro and the content creator Giulio Pugliese. the party was animated by the DJ sets of Danisol e Maria Campadel.

The partnership with PANTONE: Motorola Edge 30 neo is born

Very Peri: il PANTONE Color of the Year 2022

The stated goal of the collaboration is to “give life to unique devices with an extraordinary design where the power of color, a vehicle for the expression of emotions, is combined with that of technology“. Thus was born Motorola edge 30 neo, a smartphone with high performance and an impressive look. In addition to the Very Peri color, the device is available in Aqua Foam, Black Onyx and Ice Palace colors.

“We are happy to have organized the Very Peri Party in an important context such as that of the Milan fashion week to give value to the link that Motorola has with fashion and design, also testified by the partnership with PANTONE” he says Giorgia Bulgarella Marketing Manager of Motorola Italia “With them we can’t wait to create new projects, inspiring and involving the community of digital creators and all users who are passionate about design and always attentive to trends, for whom the smartphone is the combination of performance and coolness”.