OPPO and AC Milan together to promote female empowerment

CAIRATE, ITALY – MAY 04: Alia Guagni and Miriam Longo during the interview at Milanello on May 04, 2022 in Cairate, Italy. (Photo by AC Milan/AC Milan via Getty Images)

AC Milan e OPPO have extended their collaboration to the the women’s team of the Rossoneri Club. The two brands have been united in a winning partnership since July 2021when the Italian branch of the company officially entered the Rossoneri family as Official Mobile Partner. Let’s find out all the details together.

OPPO and AC Milan expand their collaboration

CAIRATE, ITALY – MAY 04: Lindsey Thomas and Valentina Bergamaschi during the interview at Milanello on May 04, 2022 in Cairate, Italy. (Photo by AC Milan/AC Milan via Getty Images)

The new agreement provides the entry of the women’s team of the Rossoneri Club in AC Milan’s partnership with OPPO Italia, through the creation of the content series “Stories of Women by OPPO”. The series will feature the first team footballers; here they will tell their personal story and the reasons that led them to become footballers.

With a view to inclusion e you self-determination of the figure of women in society, the extension of the partnership to the women’s team represents OPPO Italia’s desire to focus its efforts towards an important direction: we are talking about the promotion of female empowerment.

The partnership then proceeds on strong values ​​of innovationthe pursuit of perfection and the progress that the two brands have in common. OPPO Italia, for its part, is the spokesperson for a strong innovative momentum, able to raise the bar of standards on the market in terms of design and technology; on the other side we find AC Milan, which he constantly works for to design e implementation pioneering ideas for the future. These are all elements of a joint approach that OPPO Italia and AC Milan continue to pursue.

The reconfirmation of this joint approach is part of a wider project of OPPO Italy. It is a project that aims at confirm the concrete support of the company; both in sports and in women, the project carries out initiatives capable of reflecting the company’s brand equity.