Overcome every challenge is born, the new Xiaomi campaign that celebrates the arrival in Italy of the Redai Note 11 series. The initiative was born in collaboration with the art4sport ONLUS Association.
The new smartphones of the Redmi Note 11 Series range arrive in Italy, and Xiaomi is ready to celebrate them with a new campaign. The protagonists of the new project, called Overcome every challenge, are the members of the team of art4sport. The latter is a well-known ONLUS association that deals with support and promote competitive sport in favor of the physical and psychological well-being of children with disabilities with limb prostheses. The Association was born from the history of baby sawwhose love for sport overcame all disabilities, taking her to the top step of the Rio 2016 and Tokyo 2020 Paralympics.
Xiaomi has therefore chosen 5 guys to tell 5 fantastic stories, which speak of passion for life and for sport. The brand aims to send an important message, of how one’s weakness can become a reason for pride. The faces of the new digital campaign are Edoardo Giordan, Elisa Spediacci, Emanuele Lambertini, Riccardo Bagaini and Vittoria Bianco. Starting from the flagship features of the Redmi Note 11 series, the brand aims to enhance and tell the stories of Paralympic athletes who have found themselves and are facing important daily challenges, reaching great goals thanks to their enthusiasm, energy and desire to always do better that sets them apart.
“I am very happy with this collaboration born between Xiaomi and art4sport” he declares baby saw. “Some senior athletes of the art4sport team were involved and I really hope that this partnership can expand to support many other projects of the Association”.
The Overcome Every Challenge campaign, created with NOku’s artistic direction, will be online from February 21, 2022. Aiming to reach Generation Z mainly, it was designed to live on Xiaomi Italia’s Instagram and TikTok channel.
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