Realme: the first pop-up store in Italy inaugurated

Realme will inaugurate its first pop-up store in Italy, confirming the centrality of the country in the company’s growth strategies

In Milan, from 16 to 19 December at the CityLife Shopping District, it will be possible to touch the latest innovative smartphones presented by realme, including realme GT NEO 2, really GT Master Edition and realme GT, and the AIoT product range such as headphones and smartwatches.

The event

But that’s not all: in the four days scheduled it will be possible to buy all realme devices at very special prices for a Christmas dedicated to technology, meet and interact with some of the most famous TikTokers including Aurora Celli, Dexter, Eleonora Olivieri, Giuseppe Barbuto and Ayoubub (Thursday 16 December, 5 pm in the Euronics store) and participate in the “scratch and win with realme” contest to win fantastic prizes. By involving the leading talents of the social world most similar to the brand, realme dialogues with an ever-growing community of young people, the elective target placed at the center of its strategy.

Italy at the center of realme’s growth strategy

On the occasion of the Christmas holidays we want to continue to celebrate the arrival of realme GT Neo2 on the Italian market with our first pop-up store in Italy, created to give the opportunity to all those who appreciate and are intrigued by realme to come and meet us. get up close and see our fantastic products live. This is one of the first initiatives dedicated to our community, which we want to grow hand in hand with our presence in Italy.

– Franco Chen, Country Manager of realme for Italy.

With this initiative, realme confirms the importance of Italy within its growth strategy in Europe and in the world; the goal for the near future is therefore already outlined: to become a true global company, to reach the European top 3 of smartphones by the end of 2022 and grow further in the world rankings where at the moment it has already reached sixth place. According to the data compiled, from Q3 2018 to Q2 2021 realme achieved this position on the global market in just three years. An unprecedented feat by a smartphone brand.

As for Italy – where the company has been active since December 2019 – the ambitious goal is to reach a market share of 10%, climbing up a sales ranking that today sees it in fifth place. Let us know your opinion below in the comments. Finally, don’t forget to follow us on our Instagram page, on our YouTube channel and stay connected on TechGameWorld.com.it to stay constantly updated on all the news from the tech world!