Rowenta presents Pure POP, the coolest vertical steamer ever

Rowentaa leading brand in the home and personal care sector, announces Pure POPthe coolest new vertical ironer ever, ready to win over even the least ironing enthusiasts.

Pure POP at Rowenta

Available in four brilliant color variationsgreen, blue, coral and yellow, Pure POP is light, compact and handy, ideal for ironing efficiently and at the same time sanitizing garments in one simple movement. Thanks to its small size, it is also perfect for packing.

Rowenta Pure POP gently eliminates creases from the finest fabrics and at the same time, thanks to its reversible head in velvet, it removes lint from fabrics that need it. In addition, the vertical ironer is with steam delivery up to 20 g/min and with a heating time of just 15 seconds.

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Pure POP is ideal for ironing any type of fabric thanks to the velvet head, capable of caressing the garments without damaging them, thus obtaining maximum yield with minimum effort.

Another strong point of Pure POP is undoubtedly its own design, which is modern and eye-catching, capable of striking even the less passionate about ironing straight to the heart: together with the bright colours, the absolutely unique style makes it elegant and lively at the same time, perfect for those who adore touches of originality. Finally, thanks to a compactness that cannot be found in other products and the practical case, Rowenta Pure POP is ready to become the best friend of all travellers, regular or not, who always want to be at their best even on vacation.

Prices and availability

Rowenta Pure POP is already available on the store Rowenta and at major physical and online retailers at an MSRP of € 54,99.