Samsung chooses Google, no Bing on its smartphones

Samsung would have given up on the idea of ​​replacing Google with Bing as the default search engine on the web browser of your Galaxy devices. Beyond the possibilities of generative AI, it seems that Apple continues to focus on the market leader.

Samsung continues with Google, no Bing on the Galaxy

This decision, reported by the Wall Street Journal, would have been taken after an unsatisfactory internal evaluation, too if you don’t know the exact reasons that prompted Samsung to keep Google.

In April, The New York Times reported that Samsung was considering switching to Bing, perhaps attracted by the new features Microsoft offers thanks to its collaboration with Open AI to integrate the GPT model into Bing. This new agreement does not have to be done.

A change of supplier would have represented a double loss for Google. Not only would it have lost tons of users in one fell swoop: Most Galaxy users use the default search engine – and Samsung is the world’s number one smartphone maker. In addition, Google would have paid three billion dollars in licenses.

Microsoft is looking to leverage GPT integration to catch up with Google, dominating the online search market thanks also to the diffusion of Android, the operating system for mobile devices. Google Chrome has over 66% share and Google is the default search engine in Chrome. But Samsung could have changed that a bit. But it won’t – at least for now.