Just a few weeks ago the Lens Fest, Snap’s annual event celebrating the AR creator community. An opportunity that allowed the company to take stock of the excellent results achieved in the year – over 300 million users who use the Snapchat App’s camera every day to share content -. But also to present some interesting news for Lenti and creator. Specifically, Snap announced Lens Studio 4.10 update, which provides new and interesting functions to users. In doing so, the company sets out to discover the incredible potential of the augmented reality. And since the topic intrigues us a lot, we talked about it with Will Scougal, Director of Snap’s Creative Strategy.
Al Lens Fest 2021 we explored the enormous advances of AR and how it is shaping the world we experience the world in. It was three days full of virtual events with the most important creative professionals from around the world, including sessions, workshops, meetings and much more, including some of the latest news.
Augmented Reality has been widely adopted by the fashion and retail industry across a variety of categories, especially as it is leading to concrete results. On the other hand, AR has allowed brands from different sectors to transform certain areas of their business, to find new ways to build relationships with their customers and to increase sales. With over 200 million people using the Snapchat App Augmented Reality every day to communicate, discover the world, try and buy products, this is one area we continue to invest in. Indeed, we really consider AR as the next big change in information technology.
Creators and influencers have become an increasingly relevant tool for brands they want to connect with an audience of Gen Z and Millennials. With over 6 billion Snaps sent every day through the Snapchat App, Snapchatters themselves are inherently creative. With our creator marketplace, brands can connect with some of the most talented and influential individuals within our community. The great thing about working with the Ar creator ecosystem is that they understand what drives people to spend time with augmented reality in order to drive business goals.
The Snapchat App has had audiences engaged with AR for several years. This has allowed us to build experiences that Snapchatters want, and that they find useful, fun, and functional to their lives. We will continue to build and innovate the platform to make a positive contribution to Snapchatters’ lives.
Just look at the Snapchat App to understand how exciting the future is for us and our community. Snapchat’s camera continues to develop as a tool to be used not just once a day, but throughout the day. For example, Snapchatters use the camera as a search tool. Maps and adding layers to maps is another incredibly cool area, as is adding brand profiles, which are really the place for brands on Snapchat. However, I am particularly excited about the continued expansion of our content and global partnerships, as well as the ubiquitous adoption of AR by brands of all sizes.
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