Spotify tests a new feature for playlists

Spotify is testing a new feature called Featured Curators, which will highlight playlists created by the most “followed” users.

Greater prominence playlists of the most influential users of Spotify

With 406 million listeners worldwide, Spotify continues to put user tastes at the heart of the listening experience. Specifically, the platform has begun testing a feature called Featured Curators. The latter enhances the playlists created by influencers and users who are particularly followed for their musical selections. In this sense Featured Curators aims to recommend private playlists to individual users. In short, we will see the selections of several recommended curators as we already see the different Discover Weekly created by the Spotify team.

“One of the main ways that listeners bring their individuality to life is by creating playlists,” reads the official announcement posted on the streaming platform’s website. “So this month Spotify is testing a new way to amplify these selections by launching a pilot version of Featured Curators.”

Here’s what you need to know, as reported in the official press release:

Featured Curators is a limited-time test that promotes playlists of popular users and influencers alongside Spotify playlists. The curators we have selected are music lovers, with established followers and popular playlists. Or they are users who tell unique stories through playlists and create authentic connections with other users.

Users in select markets may soon start seeing Featured Curators playlists featured in in-app recommendations and on their home page. We will continue to develop and update the testing program to understand how to evolve and innovate the experience.

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