The messaging app Telegram has passed the billion global downloads, joining the small circle of the most successful apps ever. The Dubai-based Russian app crossed this historic threshold last Friday, after steady growth this year. Due to the many functions and robustness of the app. But also with the announcement of the change in WhatsApp privacy policy.
According to reports from the analysis agency Sensor Tower, the most propitious market for Telegram is India, where even WhatsApp finds many users. 22% of Telegram downloads are in the Indian subcontinent, “followed by Russia e Indonesia, which represent 10% and 8%, respectively. App installations grew in 2021, reaching 214.7 million in the first half of the year, up by 61% on an annual basis compared to the first half of 2020 ″.
The number of downloads does not match the number of active users. A few months ago Telegram had reported 500 million monthly users. Which will probably have increased in the meantime, even without reaching the billion downloads. Such traffic explains why the app has collected over a billion dollars from investors this year, immediately after the announcement that it would implement paid non-invasive functions.
Telegram is the fifteenth app to reach this huge threshold. First there are all the applications of the group Facebook, with Messenger, Instagram and WhatsApp in addition to the social network par excellence. Then there are also Snapchat, Spotify, Netflix. In this calculation there are no Google and Apple apps, which are pre-installed on many devices.
An important milestone for the messaging application. Which introduced many interesting features before its rival WhatsApp, first of all cross-platform support and on multiple devices (we install it on every smart device we write the review for, for convenience). But it would be impossible not to grasp how the increase in downloads comes later the poorly managed announcement of the new privacy policies of WhatsApp. Which Facebook recently confirmed won’t be mandatory. Maybe a little too late to stop the rise of Telegram.
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