The Arc de Triomphe becomes a giant Minion thanks to augmented reality

To celebrate the return of the Minions on the big screen, Snapchat allows users to transform theArch of Triumph in a Minion gigante, size XXL. Let’s find out all the details together.

Arc de Triomphe transforms for Minions 2 – As Gru becomes super bad

The Minions are back on the big screen in Italy since August 18 with a second highly anticipated film, Minions 2 – How Gru becomes very bad. To celebrate the release in theaters, fans can now transform one of the symbols of the City of Lights in a giant Minion, one size XXL.

This activation was made possible thanks to the Marker Techone of most innovative technologies of augmented reality by Snapchat. This technology makes it possible to transform historical monuments into informação sobre a obra in AR

See the colored Arc de Triomphe of yellow and blue and animated from the famous eyes of the famous protagonists it couldn’t be simpler. All you have to do is frame the monument with yours Snap Camera and turn it into a Minion gigante.

Lorelei SchirarSenior Innovation & Data Marketing Manager, Universal Pictures International Francia, ha dichiarato:

“We are thrilled to offer Snapchatters an immersive, fun and innovative experience ahead of the theatrical release of the Minions 2 movie. Arch of Triumph. Our strategy is to take advantage of the show held on July 14 to maximize the visibility of this activation. ”

Mehdi El MoutaoukilHead of Telco, Tech & Entertainment at Snap Inc, said instead:

“Snap’s Marker Tech technology enables the union of physical and digital worlds in an immersive, interactive and fun way. Thanks to this activation, in collaboration with Universal Picture International, Snapchatters will be able to live a unique experience linked to a Parisian monument of great value, celebrating the release of this new film. “

For more information you can consult the Snapchat official site.