The LEGO Store in Milan is organizing a special event for the LEGO Star Wars AT-AT set!

LEGO and Star Wars fans can try to participate in the special event in the LEGO Store in Milan dedicated to the LEGO Star Wars AT-AT set.

Just a few weeks ago the LEGO Group announced the new epic LEGO Star Wars AT-AT set, the latest launch of the Ultimate Collector Series (UCS) line of the year. In conjunction with Black Friday, and for the first time ever, on November 26 the LEGO Store Milano San Babila will open its doors in sync with the stores in London, Amsterdam, Stockholm, Copenhagen, Paris, Barcelona and Berlin from 00: 01 to 02:00 for a special event: 60 lucky fans, in fact, will have the opportunity to purchase a preview of one of the 60 available sets of the mammoth LEGO Star Wars AT-AT.

Special guests of the evening a real Star Wars legion made up of Imperials, Rebels and Mandalorians: guests the arduous choice of the army to side with for a souvenir photo of the appointment! In addition, for those who purchase the LEGO Star Wars AT-AT set, there is a special themed gift.

The LEGO Store in Milan is organizing a special event for the LEGO Star Wars AT-AT set!

How to participate: give her 10.30 on Thursday 25 November, it’s possible collect the bracelet that allows entry to the night event at the LEGO Certified Store in Milan San Babila. A store employee will be positioned at the entrance to distribute the passes while stocks last: one bracelet will be distributed per person, which cannot be collected on behalf of someone else and must be worn on the wrist at the time of collection. A unique opportunity also to carry on with Christmas gifts or simply go home with one of the many sets of your wishlist, taking advantage of the Black Friday discounts.

The LEGO Group with this initiative aims to bring the store experience to the next level, elevating the retail channel to an integral part of a corporate ecosystem, capable of reaching an increasingly transversal target audience.

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