The new Mediaworld Tech Village opens in Rome: an Eden for technology lovers

Rome – The new one opened today, 7 July, in Rome Tech Village from MediaWorld. The Tech Village counts well 6500 mq inside the immense Galleria di Porta di Roma (Via Alberto Lionello, 201) and aims to become a real one temple of technology for the citizens of the capital. With this revolutionary format, MediaWorld, leader in Italy in the distribution of electronics and part of the international MediaMarktSaturn Retail Group, continues to lead the growth of consumer electronics in the country, starting from the capital.

Regarding the new opening, Luca Bradaschia, CEO of MediaWorld Italia. he stated: “The Tech Village was conceived as an experiential, multifaceted and contemporary hub. An innovative format that allows us to respond to different objectives: to offer entertainment and training to make technology simple and within everyone’s reach and at the same time to satisfy the new needs of people, to whom we offer increasingly tailored advice, helping them to orient themselves better in their purchasing choices, thanks to a personal and direct relationship … “

Discovering the new Mediaworld Tech Village in Rome

After having explored the wonders of the Tech Village of Milano Certosa together with Fjona, we have maintained the tradition of visiting the villages of technology by also participating in the inauguration of the Roman one. Here, customers will not only be able to discover, purchase and preview products, but also receive training and get to know technology and electronics in detail. They are also present areas dedicated to events and entertainmentwhere you can have fun or cultivate your passions.

Tests, simulations, previews, training and personalized consultancy help to experience the technology at 360 ° and integrate the meeting with the main MediaWorld partner brands – Apple, De’Longhi, Dyson, Group Seb, Haier, Lenovo, LG, Logitech, Oppo, P&G, Philips TV & Sound, Samsung, Sony, Xiaomi – who have chosen the Tech Village to evolve their approach to consumers, under the banner of competence and reliability.

Great attention, to the great joy of the Princesses, also to the gaming world with an area entirely dedicated to PC Gaming with many workstations in which to test the products on sale. Also noteworthy is the possibility, born from the collaboration of MediaWorld and MSI, of assemble your own gaming computer!

Architecture and technology meet

During our visit to the Tech Village in Rome, we got to find out more about the architectural idea behind it. We are not faced with a simple “shop”, but a real technology hub that manages to communicate to people that sense of welcome and trust, fundamental in choosing an important tech product.

To find out more, we explored the Tech Village and learned the vision of Fabio Novembre, the architect and mastermind behind the creation of the store. The The architectural concept of the Tech Village is inspired by that of the typical Italian squaredefined by the external arcades in which the 18 “shops“Technological. Here we can find the areas dedicated to the respective areas of the MediaWorld brand partners. The front of the mall gallery, on the other hand, has a strong communicative impact and summarizes the theme of digitization through the use of a pixel effect coating in the brand’s colors.

Fabio Novembre himself declared: “The space, as in an urban architecture, follows a concentric layout designed to guide people in an emotional experience and human encounter, facilitated for example by the lounge lounges that slow down and relax the flows in inside the Tech Village. Even the materials, furnishings and colors have been chosen to accompany towards discovery and knowledge. Natural wood dominates the shop area, while the typical red of the sign is an accent on the warm tones of the walls and floors. “