The spot Crescendo con Clementoni wins the technical award in the Branded Content category

The Mediastars awards, which we could describe as a sort of Italian advertising Oscar, reward Crescendo con Clementoni, a series of commercials created by FiloBlu with the production of Nativa Training and Audiovisual Production. These are three episodes made with the participation of Massimo Temporelliphysicist and science writer.

This is a result that rewards the work of FiloBlu, which also took care of the paper communication strategy for Clementoni. At the base of the latter the concept “For the creators of tomorrow”, accompanied by a series of photo shoots. All this was accompanied by a communication on social networks with the hashtag #Produce.

Growing up with Clementoni: the FiloBlu commercials

The award will be withdrawn from Michele ZorzettoCreative Strategist di FiloBlu. He was in charge of the creative direction of the digital entertainment project. “We have generated an exchange of value between the brand and its audience – said the creative – obtaining very relevant insights to build an offer that is as close to the consumer’s needs as possible. Branded content thus becomes a tool to get out of the usual product story and add those experiential and value components to transform the customer into a true brand lover ”concluded Zorzetto.

Marco Brunasso

Writing is my passion, music is my life and Liam Gallagher my God. For the rest I am 30 years old and I am a musician, singer and author. Here I mainly write about music and video games, but I am fascinated by everything that has to do with the creation of parallel worlds. 🌋From Pompei with love.🧡