Vivo Quarter 2021: continuous expansion of the brand

Vivo reaches important heights in this last quarter of 2021, continuing its expansion as a brand. Let’s do an analysis

According to the latest data from Canalys referred to third quarter of 2021, alive is the fourth player to the world for number of global shipments of smartphones, with a quota from market even 10%.

With a presence in 50 markets around the world, 400 million customers, 10 centri R&D e 7 production plants, vivo reconfirms the constant growth which allowed her to reach even in Q3 2021 the primacy in the Chinese smartphone market: according to the latest Counterpoint data, vivo is in fact the cousin brand of smartphone with a market share equal to 23% it’s a growth YoY del 21%.

Vivo Quarter 2021: the company’s words

“We are pleased to be the fourth smartphone brand in the world and to have already received positive feedback in Europe, even though it has only been a year since the opening in this market. Our experience in different world markets and the local approach we are adopting in each market in which we expand are among the most important strategic assets that will allow us to establish ourselves more and more as a global brand that designs technologies capable of supporting technological needs. and users’ creativity “

– he has declared Vincent Xi, President from I live Italy.

One global development strong of decades of experience in the telecommunications anddaily commitment from 10,500 people in R&D activities they have brought e they will continue to bring important developments in advanced technologies of imaging, algorithms, AI and mobile computing. One of the most recent is definitely the vivo Imaging Chip V1, a new technology that introduces important advantages for the photography and the video shoot yes smartphone.

By leveraging a approach which provides for the understanding of culture of different countries and one local management, based on interests e typical habits of the single market, alive continues to expand also in Europe: in 2022, in fact it will pass of the 10th to over 20 markets thus accelerating the brand globalization process.

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