Xiaomi and Matilda De Angelis celebrate Xiaomi 13 with “Your story in a photo, your masterpiece”

“Your story in a photo, your masterpiece” is the new communication campaign featuring Matilda De Angelis to celebrate the arrival on the Italian market of Xiaomi 13 Seriesthe only one to have dedicated users the opportunity to enjoy a photographic experience capable of equaling that of professionals thanks to the collaboration with Leica.

Xiaomi’s communication campaign with Matilda De Angelis

Xiaomi 13 Series – your masterpiece!

The advertising video features one of the local actresses of the moment: Matilda De Angelis, known both in Italy and abroad.

“In continuity with the work and presence that has distinguished us in the world of cinema since recent years, for this campaign we have chosen an actress capable of combining iconicity and freshness. Matilda De Angelis immediately struck us for these qualities, and she lends herself perfectly to recounting moments that become an indelible memory thanks to the Xiaomi 13 Series ”he explained Davide Lunardelli, Head of Marketing of Xiaomi Italy.

Furthermore, the campaign dedicated to the launch of Xiaomi 13 Series made use of the prestigious collaboration of Settimius Benedusione of the greatest Italian photographers.

“Printed Memories”

Tracing Benedusi’s project “Printed Memories”, on 12 March, from 11.00 to 19.00, who will present at Xiaomi Store in Arese will have the opportunity to be portrayed by the photographer with Xiaomi 13 Pro and take home the printed memory.

In addition, a selection of photos taken during the day will be exhibited at the MIA Photo Fairfrom 22 to 26 March at the SUPERSTUDIO MAXI in Milan.

“The message we want to convey – he concludes Lunardelli – is that, despite very often the mobile shot is seen as rapid and almost fleeting, in reality a smartphone like Xiaomi 13 Pro and the value of the collaboration with Leica show us how every photo and every moment can become a masterpiece for the protagonist and for those who shoot, consequently also making the device a technical masterpiece.

Precisely for this reason, as sponsor of the most important photography fair in Italy, we decided to organize an exhibition with some of the photos taken in-store and give the people who will visit our booth at the Mia Photo Fair the same chance. Three photographers from Ricordi Stampati and Settimio Benedusi himself will be available for the activity, with a printed copy that will be delivered to the person and the other that, in a larger format, will be posted on a white wall to be part of the exhibition itself”,

The advertising campaign starring Matilda De Angelis will be live on the social channels of Xiaomi Italia and the actress until April 4, 2023.