Xiaomi + Marvel Studios: together for the launch of Black Widow

The Mi 11 Family is the perfect Superhero companion with cutting-edge performance, cinema-grade camera features and a stunning display

Xiaomi, world leader in technology, joins forces with Marvel Studios for the launch of Black Widow which will arrive in Italian cinemas on July 7th and on Disney + in Premier Access starting from July 9th. Xiaomi will launch a co-branded multi-channel marketing campaign to celebrate the new film and showcase the main features of My 11 5G. The campaign, developed by Xiaomi in collaboration with Marvel Studios, will present creative digital, social and out of home content and will touch seven European countries in view of the official launch of Black Widow. Inspired by the heroine of the film, the partnership celebrates how the Xiaomi Mi 11 family can bring the power of the cinematic experience to its users with some of the most extraordinary specs on the market.

Marvel Studios have entertained millions of movie lovers with the variety and quality of the Marvel Cinematic Universe. The characteristics of the Mi 11 family perfectly match the traits of the protagonist of Black Widow.

– Davide Lunardelli, Head of Marketing of Xiaomi Italia.

Xiaomi Mi 11 Family

Black Widow fans thanks to the Mi 11 family will be able to experience the real Movie Magic thanks to a premium device that offers revolutionary features including a chipset Qualcomm® Snapdragon™ 888, the 108MP triple rear camera, cinema sound and 50W wireless charging.

The Mi 11 5G’s 108MP rear camera comes with a 13MP ultra-wide-angle camera and a 5MP telemacro lens, as well as improved features for night mode and photo mode on three of its cameras (main, ultra-wide angle and front) that make it the perfect pocket study.

The mode Magic Zoom creates the illusion of the camera simultaneously zooming in and out of the scene, a trick originally popularized by thriller movies. Professional shooting control, thanks to HDR10 + recording and the new Time-lapse Pro mode, which can adjust shutter speed, ISO, aperture and EV to handle the most difficult lighting situations, can transform any photo enthusiast and novice video into a professional content creator.

About the movie

In “Black Widow” dei Marvel Studios, Natasha Romanoff, aka Black Widow, faces the darker parts of her ledger when a dangerous conspiracy linked to her past arises. Pursued by a force that will stop at nothing to bring her down, Natasha must deal with her spy story and the broken relationships left in her wake long before she became an Avenger. Scarlett Johansson reprises her role as Natasha / Black Widow, Florence Pugh plays Yelena, David Harbor portrays Alexei / The Red Guardian, and Rachel Weisz is Melina. Directed by Cate Shortland and produced by Kevin Feige, “Black Widow” is the first phase 4 film of the Marvel Cinematic Universe. Experience the action-packed spy thriller in theaters and on Disney + with Premier Access (subscription and additional cost required) in most Disney + markets. July 9, 2021.

About Disney + Premier Access

Premier Access gives users the opportunity to watch newly released movies on Disney + with an additional one-time fee and subscription Disney+ active. Disney + subscribers can get the Premier Access for a one-time fee of € 19.99 per movie by paying directly on disneyplus.com or on supported platforms. Once Premier Access is unlocked, subscribers can enjoy a cinematic experience at home through theapp Disney+ on a wide range of mobile devices and connected TVs, including game consoles, streaming media players and smart TVs. “Black Widow” will be available to all Disney + subscribers at a later date at no additional cost.

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