Xiaomi Treedom: the eco-sustainability project

Thanks to the collaboration between Xiaomi and Treedom, the eco-sustainability project for the protection of the planet is born. Let’s see together how the initiative was born

Keep it going tirelessly the commitment of Xiaomi, a world leader in technology, for a more sustainable world. After diffusion of Sustainability Report, that points out one’s commitment for the protection of the planet, the brand launched an initiative which will lead to the birth of a foresta Xiaomi. Through the Treedom platform, which allows people and companies to plant trees at a distance and of follow online growth, Xiaomi Italia has chosen to give away to his fans about 1000 trees. Every tree will have the his profile, complete with photograph, coordinates it’s a diary with updates which will keep fans informed about environmental benefits than your own tree is bringing to the planet.

Xiaomi Treedom: the initiative

The initiative aims to raise awareness fans on the environmental protection and will make them once again active part e member of an new Xiaomi project. The Italian Mi Fans that yes will award the over 1000 trees the bases for the birth of a forest that, thanks to the contribution of the whole Community, will grow e make it greener our Planet. Through a simple action as the planting of an seme they can in fact be obtained important advantages per the ecosystem: a tree he’s able to absorb CO2, counteract erosion of soil, promote enrichment of the biodiversity and protect the fertility of the land.

“With over 400,000 fans, Xiaomi’s Mi Community has always stood out for its strong and spontaneous attachment to the brand, never seen before on the market, and it is thanks above all to the support of Mi Fans that Xiaomi has reached in Italy and throughout the world success that we all know. We are convinced that even in this case, the project will literally find fertile ground among all our Fans who will contribute to making the Mi Community forest ever bigger and richer. “

– he has declared Davide Lunardelli, Head of Marketing by Xiaomi Italia.

The guiding sustainability all Xiaomi processes. From the concrete commitment of launch long-lived products on the market, upon entry into the market gods electric vehicles, until the support given a regions e countries during the pandemic, the company, which goes on his travel towards carbon neutrality, continue to contribute, with the support of the Mi Community, to realize sustainable ecosystems, allowing the farmers around the world of reduce initial costs of planting of new trees.

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