YouTube stops ads on content against climate change

Last year, members of Congress urged Google to take action on content that denies climate change featured on YouTube. Finally, one year later, the tech giant has announced that it will change its policy in this regard. More specifically, Google will ban advertising and monetization of any content that “contradicts the consolidated scientific consensus on the existence and causes of climate change”. A policy that will affect advertisers, publishers and creators of the YouTube App, whose entry into force is scheduled for November.

YouTube: App limits the distribution of content that denies climate change

The YouTube App will limit the advertising and monetization of content that voluntarily denies climate change as much as possible. A decision made by Google after Congress urged the tech giant to do something to limit the spread of fake news on the subject. “When we evaluate content against this new policy, we will carefully examine the context in which the claims are made, differentiating between content that claims something false as a true fact, versus content that reports or discusses that claim.”

“We will also continue to allow advertising and monetization on other climate-related topics, including public debates on climate policy, the different impacts of climate change, new research and more.” So said Google about the decision taken on controlling the dissemination of content on the YouTube App. And to ensure that just the right videos are limited, the tech giant has enlisted the support of industry experts. Including those who contributed to the intergovernmental group’s reports United Nations Climate Change Assessment. And that only means one thing: our world is in good hands.