Amazon Fashion launches Virtual Try On for sunglasses

Amazon Fashion Europe announces the functionality Virtual Try On for the sunglasses. You can then try on sunglasses from brands such as Tommy Hilfiger, Polaroid, Carrera. And experience how you are, combining the benefits of face-to-face shopping with the convenience of online shopping.

Amazon Fashion announces the Virtual Try On for sunglasses

Do you like sunglasses, but not all models fit you? This is a common situation for most people. For this from 12 August su Amazon you can enter the Virtual Try On (VTO) section and try how the dark lenses look on your face.

This interactive and fun feature allows you to try on glasses and choose the right model for your features. There are more than 1,500 models availablei, con brand come Tommy Hilfiger, Polaroid, Carrera, Hugo Boss, Kate Spade.

Ruth Diaz, VP Amazon Fashion Europe explains: “We are excited to introduce a new and innovative feature for Amazon Fashion customers. Together with Virtual Try On technology it is now easy to find online, in an easy and fun way, the perfect pair of glasses. We look forward to seeing the feedback from our customers and brands to offer an ever-improving VTO experience along with the arrival of new product categories ”.

After opening the shopping app on iOS devices, from the Amazon Fashion homepage you can directly discover the glasses you prefer and click the Virtual Try On button on the product detail page. At this point you just have to frame yourself with the front camera to see the sunglasses on your face.

You can also take a photo to share it with friends and ask for their opinion. In short: the complete shopping experience, only in virtual mode. The best of both worlds.