Epson announces new cold-inkjet printers – with Usain Bolt

Epson continues to focus on the sustainability of cold inkjet printerslaunching new models EcoTank e WorkForce Pro – but also with a new marketing campaign. “Just relax” puts the sprinter usain bolt and explains why cold inkjet printing is both cost-effective and environmentally conscious.

Epson announces new cold inkjet printers together with Usain Bolt

The new “Just Relax” TV campaign sees Usain Bolt rushing to the rescue in three critical situations where ink has run out, providing the solution: EcoTank printers, of which Epson is presenting four new models. The campaign will see 6,000 broadcasts on Mediaset, Sky, Rai, Discovery and La7, with 15 and 20 second spots. Furthermore, there will be billboards in Milan, Rome and Naples.

Silvia Macchi, Marketing Manager of Epson Italy says: “With this TV and poster campaign we intend to further increase the awareness of the Epson brand and, in particular, that of the EcoTank line of printers towards an audience mainly made up of families with school-age children and those work from home, as well as by those who more generally need to print at home. To do this, we relied on the sympathy of a great champion, who comes to the aid of people who have run out of ink at the least opportune moment: printing homework before going to school, or travel documents before leaving on a nice trip, or of a sales report to be delivered to the boss. We are convinced that this campaign, with its freshness, lightness and a pinch of humour, it will allow us to increase the recognition and familiarity of our Epson EcoTank printers.”

The new EcoTank printers

The EcoTank line is enriched with three new multifunctional devices for A4 printing: EcoTank ET-4810 (print, copy, scan and fax), ET-2840 ed ET-2830 (both with print, copy, scan functions) – and a 6-colour A3+ photo printer: ET-18100useful for photography enthusiasts and for those who print many images.

Instead of cartridges, you can fill the refillable tanks with bottles to be disposed of in plastic once empty, with increased autonomy and low operating cost. All models are suitable for both homes and offices. They are also compatible with the app Epson Smart Panel to control everything with the smartphone app.

You can print up to 4,300 pages in black and 7,300 pages in colour (the equivalent of 72 ink cartridges) for the ET-4810, ET-2840 and ET-2830 models. Instead, up to 2,100 10x15cm images for the ET-18100.

The WorkForce Pro models

Among the Epson cold inkjet printers there are also two new WorkForce Pro models: WF-5890DWF e WF-5390DW. These are great tools for small offices, which thanks to technology Heat free and precision heads PrecisionCore offer high quality, sustainability, economic benefit and high productivity.

Renato He saved, Senior Business Manager Consumer Products of Epson Italia, explains: “This new range of printers incorporates the best of the previous two generations, to become devices capable of meeting the current printing needs of small and medium-sized businesses and organizations and represents three concepts key: sustainability, efficiency and productivity. THEminimum environmental impact, optimal efficiency, ideal balance between investments and return on them, high reliability and great productivity make it possible to get the most out of company resources, whether human or material.”

Able to print up to 10,000 black and 5,000 color pageswith a speed of 25 pages per minute, have a duty cycle of 300,000 pages.

Find all these solutions – also recommended by Usain Bolt – on the Epson website.