Farming Simulator 22: Vredestein tires arrive in game

Vredestein tires make their debut on the world’s most popular farming simulator: Farming Simulator 22.

Farming Simulator 22 is enriched with Vredestein tires

The tires Vredestein appear for the first time in the new version of Farming Simulator 22. We are obviously talking about the most famous agriculture simulation video game in the world with over 25 million players globally. This is a novelty that is part of the strategy of Apollo Tyres. This is in fact aimed at increasing the knowledge of the Vredestein premium product range for the agricultural sector towards millions of current and potential suppliers and farmers.

An attention to detail to ensure that Vredestein tires for tractors, trailers, implements, loaders and harvesters were reproduced in Farming Simulator 22 with the greatest possible precision. This involved sharing large volumes of 2D and 3D data, which showed the unique physical characteristics of each product.

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Vredestein agricultural tires are designed according to the TRAXION concept. The latter is renowned for the curvilinear and non-parallel design of the crampon. A technology that facilitates self-cleaning and guarantees excellent soil conservation, while ensuring driving comfort and tire life.

Robbert Holtkamp, Marketing Communications OHT Europe, commented:

“Partnering with GIANTS Software is a great way to connect with the global online gaming community. This is in fact also made up of many young people who may not yet know the Vredestein brand. Simulation is becoming more and more important for Apollo Tires: it helps us design and test new Vredestein products and get them to market faster. It is exciting to know that, thanks to Farming Simulator 22, we are now able to explore new digital environments, helping the millions of farmers and suppliers who play Farming Simulator improve their business in an efficient and fun way. “