Gen Z prefers TikTok and Instagram to Google

Bad news for Googlewhich is slowly losing the appreciation of Gen Z, increasingly dependent on apps like Instagram and TikTok. Apparently, in fact, younger users prefer turn to social media rather than to Google for their online searches. Reason why the technological giant is moving to be able to keep up with its competitors.

Gen Z: Google tries to grab the attention of younger users

During the Fortune Brainstorm Tech conference Prabhakar Raghavansenior vice president of Google, said that nearly 40% of Gen Z prefers to use apps like TikTok and Instagram for their online queries rather than Google Search and Maps. Apparently, in fact, social platforms have become the ideal tools for the research of the youngest, especially when it comes to find a restaurant to eat. A claim that is the result of an internal Google search that TikTok’s short video format is changing the way people search online.

“We continue to learn, over and over again, that new Internet users do not have the expectations and mindset we have become accustomed to,” Raghavan said at the conference. Specifying that it is mainly younger users who search in a whole new way. Therefore, even Google has decided to add some new features to succeed attract the attention of Gen Z. As far as we know, in fact, the tech giant was negotiating with ByteDance and Meta to also index Instagram Reels and TikTok videos.

In addition, Google also recently introduced the feature Maps Live View, which allows users to see the surrounding areas by moving the camera of their Android smartphones. And in order not to miss anything, the experience is made more intuitive by virtual suggestions on the screen. One of the many innovations created by the technological giant to be able to “defeat” social platforms. But will he make it?