ICE agency and Amazon renew the agreement to promote Made in Italy

ICE agency and Amazon confirm an agreement to promote small and medium enterprises and their products Made in Italy worldwide. From 2019 to today, over 2,200 Italian companies have been involved, selling over 280,000 products worldwide.

ICE agency and Amazon confirm the agreement to promote Made in Italy

An agreement that wants to exploit the large Amazon circuit to promote SMEs in Italy, United Kingdom, France, Germany, Spain, United States, Japan and United Arab Emirates. A promotion and development plan, which provides that Made in Italy products end up in a dedicated showcase in various countries: you can find it, for example, in Holland, Poland and Sweden, which is added to those already present. But there are also training plans for online sales and digital marketing.

Furthermore, with the new agreement, the pilot project is also born Amazon Incubatorwhich will last for one year. The goal is to provide those who join with the tools necessary to grow beyond national borders. Amazon and ICE Agency will select over 100 SMEs to guide them in a plan to strengthen their online presence.

Carlo Ferro, President of ICE Agency, explains that the agency has implemented over 20 actions to promote SMEs internationally. “Among these, we have brought over 7,000 SMEs to export online on the 33 Made in Italy showcases launched by ICE with leading marketplaces in the world. The results are visible: the weight of the online trade on Italian exports has increased from 6 to 9% in three years. In this context, today we are renewing our partnership with Amazon and extending it to three other countries: Sweden, Poland and Holland“.

Anna Bortolussi, General Manager Brand Owner e Seller Success di Amazon in Europaadds: “We will continue to invest and innovate to help beyond 20,000 SMEs in our country that sell on Amazon and which in 2021 recorded foreign sales of approximately 800 million euros, of which more than 60 million euros outside the European Union. This is an achievement in line with our broader goal of helping sales partners to reach €1.2 billion in exports per year by 2025.”

These businesses can also take advantage of webinars from ecommerce experts — over 60 in the last year. In this way companies can enhance the products in the 15 regional itineraries in the Made in Italy showcase. Which includes beyond 1 million products and account 4,500 Italian companies.

Here you will find more details on the agreement, while here the showcase.