Instagram has announced a new feature that will allow advertisers to show their advertisements in search results as well of the platform. For users, this means “Ads” results when they search for something on the platform. But also receiving advertising notifications about events organized through the social network.
The feature is currently in testing with a limited set of partners in the US and UK, but will be available globally in the coming months. Advertisers will be able to choose from different types of advertising formats, such as images, videos or carousels.
According to Instagram, advertising in search results is one way to help users discover new products and services that match their preferences and needs. Furthermore, they are a way to increase the visibility and engagement of brands that want to get known by one new audience.
Advertisements in search results add to the other advertising options already present on Instagram, such as sponsored stories, promoted posts or advertising reels. The platform is looking to make the most of its commercial potential and monetize its huge user base.
Instagram is also testing a further advertising possibility, that of give Ads notifications on your smartphone. For example, an event in your area may send you a reminder to attend a day early and even 15 minutes before it started.
This way, it becomes possible to learn about events in the area and maybe get some extra ideas on how to spend the weekend. This feature may also soon be rolling out worldwide.
Two wheels are back racing on all platforms: here is the launch trailer for MotoGP…
The iconic figure of Scooby-Doo is one of those that have become so beloved that…
The world of technology knows this well by now, a tech device cannot only be…
The concept of an intercom, even that of a video intercom, is certainly not a…
The weekend begins with a very intense challenge, between two teams that have performed well…
In the world of mobile gaming, Monopoly GO is a popular game known for being…
