Intel announces a new brand for consumer graphics

Intel Arc and the Intel’s new brand for high-performance graphics reserved for consumer users. The brand in question will be used on upcoming high-performance graphics products. According to what was revealed by Intel, the Arc brand will include hardware solutions, software and services and will characterize several generations of products. The first generation of Intel Arc is based on the microarchitettura Xe HPG and has a code name Alchemist. Future generations will have the following codenames: Battlemage, Celestial and Druid.

The Intel Arc brand will be used for high-performance graphics products for consumer users

According to what Intel revealed, the first Alchemist products will be available on the market from first quarter of 2022. The company has confirmed that the first information regarding Intel Arc solutions will be revealed over the next few weeks. The first generation of the new brand’s products will be able to count on hardware-based ray tracing and AI-controlled supersampling. Full DirectX 12 Ultimate support will also be guaranteed.

The company comment

Roger Chandler, Intel vice president and general manager, Client Graphics Products and Solutions, says, “Today is a milestone in the journey we began a few years ago in the graphics industry. The launch of the Intel Arc brand and the announcement of future generations of hardware show Intel’s deep and ongoing commitment to gamers and content creators around the world. Our teams are doing an incredible job to ensure that, when these products are available next year, Intel can deliver first-rate, flawless experiences. “