LEGO: the new LGBTQIA + set arrives to celebrate diversity

The LEGO Group today announces the LGBTQIA + “Everyone is Wonderful” set, designed to celebrate the diversity among LEGO fans and the world around us

The new buildable show model is inspired by the iconic rainbow flag, used as a symbol of love and acceptance by the LGBTQIA + community, and presents 11 monochrome minifigures, each with their own hairstyle and rainbow color. The set designer Matthew Ashton, Vice President of Design for the LEGO Group, said:

I wanted to create a model that symbolizes inclusion and celebrates everyone, no matter how they identify or who they love. Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel freer to be WONDERFUL ourselves! This model shows that we care, and that we truly believe that we are all Fantastic.

LEGO: the new LGBTQIA + set arrives to celebrate diversity

The set from 346 pieces is 10.24cm tall and has a depth of 12.80 cm: The perfect fit for most shelves or windowsills. It will go on sale from June 1st, to mark the start of Pride Month, and will be available on the official LEGO website and in LEGO stores, at a price suggested price of € 34.99. Matthew Ashton also said the set is also a celebration of the LGBTQIA + community within the LEGO Group, and among the brand’s adult fans:

I am fortunate to be part of a proud, supportive and passionate community of colleagues and fans. We share a love of creativity and self-expression through LEGO bricks, and this set is a way to show my gratitude for all the love and inspiration that is constantly shared.

The LEGO Group is committed to building a diverse and inclusive workplace by partnering with Workplace Pride, Stonewall e Open for Business to help define strategies and programs to support employees who identify as LGBTQIA +, and allies across the company.

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