QVC, from the pioneer of TV shopping to the likeQ streaming app

Born in the United States in 1986 as a TV broadcaster, QVC knows how to join it shopping to entertainment. And it demonstrates this by continuing its digital evolution. In fact it arrives likeQand’app dedicata al video commerce in live streamingwhich those who love to shop with QVC cannot miss.

QVC, dalla TV all’app streaming likeQ

For years, QVC has been entering people’s homes combining entertainment with promotion. Shopping and entertainment, a winning formula that reduces distances and makes shopping fun. This recipe allowed the brand, now part of Qurate Retail Group, to expand from United States, Great Britain, Japan, Germany and Italy, where the company debuted in 2010.

In our country QVC broadcasts every day from Brugherio, on the outskirts of Milan, from a venue with an area of ​​15,000 square meters. There are 17 hours of live broadcast a day, seven days a week, 364 days a year. But the company has also established its presence online, bringing the television experience to the web.

Today QVC continues to invest in digital. In many ways: from QR-Codes superimposed on the screen to e-commerce, through social networks and WhatsApp messages. Online sales account for more than half of QVC Inc.’s business (57% of total sales).

An app for unique offers and fun shopping

In Italy, 70% of purchases are made from mobile. So the company thought it needed a further transformation: the launch of its own latest innovation: likeQ.

And’app di shopping live streaming multibrand, the first in Italy. Here you can find shopping experts to chat live about the latest trends and coolest products. And above all, buy in real time. The live streams show a mix of brands with limited-time offers, contests and gamification content.

On likeQ, shopping experts share product stories and respond live to user questions and comments. Who can see live or review the interventions, and then make purchases.

But as a further innovation, QVC launches the program Drop Ship. A new formula, which allows you to sell a series of products without actually having them in stockhaving them shipped directly from the manufacturer. So we users will have even more large appliances (washing machines, dryers, refrigerators, microwaves, televisions), furniture, bulky fitness equipment (treadmills, exercise bikes), plants, right up to ready meals. A wider choice on all products.

For more information, you can consult the QVC website.