Samsung announces the global expansion of the BESPOKE appliance line during the Bespoke Home 2021 event, to showcase the brand’s innovations in the field of appliances, with a broader product portfolio that includes lifestyle products and connected solutions
Samsung Electronics today unveiled Bespoke Home 2021, a new virtual platform and an international showcase for the company’s Home Appliances division. The event focused onexpansion of the BESPOKE refrigerator range and hinted at the upcoming global launch of the Bespoke Kitchen package, with new lifestyle appliances and integrated IoT solutions – all capable of creating a personalized, flexible and intelligent home environment. JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics, says:
We are excited to announce the global expansion of the BESPOKE line, which offers a wide range of lifestyle solutions to respond to consumers who are discovering new needs and habits. Developing products that help people manage and live their lives better is our mission.
The range of BESPOKE customizable refrigerators also expands in Europe, as well as in North America, Latin America, the Middle East and some areas of Asia and Africa. BESPOKE is available in Italy in 8 colors and 3 finishes, with many combinations to choose from. The BESPOKE refrigerator also offers the characteristic large capacity, convenience and distinctive performance of Samsung products. In Italy, consumers can choose between the models Single door, Single door Slim and Combined, the latter in two versions: from 1.85 meters or 2 meters in height with 3 different finishes and a wide color palette, ranging from classic white to delicate pastel shades up to bright colors.
The BESPOKE kitchen package is the first global expansion of this product philosophy beyond the refrigerators, which brings glcustomizable appliances throughout the kitchen, starting with the US and European markets. With an expected launch in the second half of this year, the North American offering focuses on the company’s flagship BESPOKE refrigerators and expands to include a line consisting of a microwave oven and dishwasher, with the same look-and-feel of the refrigerator. The package allows customers to combine and match the entire kitchen choosing your favorite color and finish, with color options such as Matte Black Steel, Navy Steel, Champagne Rose Steel and White Glass.
Samsung also announces that the BESPOKE line up of home appliances will further expand into North America and Europe, with products such as AirDresser, the air purifier, and the Jet electric broom. At a time when homes are increasingly turning into offices, gyms and classrooms, these new appliances will respond to the daily needs of consumers by providing more flexibility, automation and hygiene. New lifestyle appliances scheduled to launch in North America and Europe include:
Other lifestyle appliances include:
Samsung’s vision of a “Bespoke House” also focuses on connected living thanks to Artificial Intelligence (AI) and automation. Leading this approach is Samsung’s SmartThings, the Samsung connected home paradigm, which provides users with a centralized, immediate and open platform for home management:
All the details on Samsung BESPOKE can be found on the official page. That’s all from the electronic section, keep following us!
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