Snapchat celebrate today 15 years of Bitmoji technology, used daily by more than 250 million people around the world. Born as a way to communicate and provide a greater visual identity, Bitmoji have evolved considerably over these 15 years, taking on an important role in digital fashion and in the ever-changing world of avatars.
Bitmoji’s goal has always been to connect people, make interactions with loved ones online even more special and creative. After launching the app in 2014, Snapchat soon realized the role fashion would play in its community’s creativity of expression. In 2015 the concept of Bitmoji Fashion.
Since launch, Bitmoji has partnered with popular global brands, such as Ralph Lauren, Nike, Levi’s and Converse. Today, 15 years later, users can choose from more than a trillion digital outfits, for a digital wardrobe with infinite combination possibilities.
Bitmojis currently offer several opportunities, both for Snapchatters and creators (and creatives). The latter have various possibilities to launch their fashion items for Bitmoji, such as:
Snapchatters, on the other hand, can share Bitmoji through two features:
Plus the functionality Scan di Bitmoji Fashion allows Snapchat users to dress their Bitmoji in their own image and likeness. The technology uses intelligent detection of clothes, which are then scanned and digitally reproduced.
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